7+1: What I'm reading, watching, listening to, etc...

You know how when you try to take the easy way out, things somehow end up being more complicated? It's weird how that works.

Like when you put off going to the gym because it's uncomfortable, but then your back starts hurting and you feel tired all the time. Or when you avoid having that awkward conversation with someone, and suddenly there's this weird tension that makes everything between you feel strained.

It's the same with learning stuff. Yeah, it's tough to pick up new skills, but if you don't, you end up feeling stuck and left behind while everyone else moves forward.

I think what happens is we're always paying some kind of price. We can either pay it upfront by doing the hard thing now, or we pay it later with interest when the problem gets bigger. It's like emotional debt - avoid it today, and it just keeps growing until you have to deal with something way worse.

The people who seem to have their lives together aren't necessarily smarter or luckier. They just figured out that doing difficult things early makes everything else easier down the road.

WHAT I’M EXCITED ABOUT

The Live Event In Ventura

If you’re in the area please stop by. We’re having a 3 hour session that focuses on the Future of Real Estate Prospecting. I will lead the mini event and will stay there after to mingle.  

BOOK I’M READING

Zero To One

I’m on a mission to re-read 10 business books that I have considered to be crucial to my business growth. I’m on book 2 and I’m taking notes and the lessons I can put into play into my life and business. This one is an amazing book that will get you going in the right direction for your business fast. 

WHAT I’M WATCHING

Here’s how Youtube Is Changing

This video goes over the 5 Ai changes that Youtube Is Making. If you are into using Youtube for your business than you want to watch this or just put in the background and listen to it in the car. 

WHAT I’M LISTENING TO

Marketing Strategies for the rest of 2025

This one was GREAT! Not all 5 things he talks about were on point, but 3 of them were. Gary Vee does a great job here and puts things into perspective really well. 

WHAT I JUST BOUGHT

Leather Journal Cover

Ok, I got another journal cover. This one I have been eyeing for a few months now and it’s beautifully done. I will be using this one as my common place journal to keep all of the Real Estate History Knowledge that I learn about. Actual history of real estate. 

ARTICLE I’M READING

Soft skills matter more than ever?

An analysis of over 1,000 occupations and hundreds of skills—capturing 70 million job transitions—examined the importance of foundational skills (like reading comprehension, basic math, and the ability to work well in teams) to career progression. Those who had a broad base of foundational skills (as opposed to a few highly specialized skills, like coding) learned new things faster, earned more money, moved into more advanced positions, and proved more resilient amid market changes throughout their careers. This is because foundational skills helped workers to be more adaptable, provided a solid base from which to learn new skills quickly, and gave them the ability to facilitate smooth, nuanced organizational changes, which is valued in higher-earning positions. Amid massive technological changes, like the advancement of gen AI and its estimated impacts on jobs, the study makes a strong case for the continued development of soft skills—for both individuals and firms.

WHAT TECH I’M TESTING OUT

Google Notebook LM

I have talked about this one many times in the past and I keep going back to it. I need you to keep this as one of your 5 top tools to use for AI. In fact, download the app now and use it. It’s great for research and collecting lots of information from different places and then extracting great niched down info. You can even listen to the information you uploaded in the form of a podcast.

WHAT I’M WORKING ON

Four Psychological Based Outreach Ideas

I’m always looking to see how I can better connect with people. I hate spamming them and I hate reaching out to them to just touch base. So I took time to create these 4 ways you should be reaching out to people based on where they are and ways that are valuable to them. If you need this just email me back [email protected]. 

Thank you for reading A Brilliant Tribe.

Best regards,