A Lesson From Nike’s Past

Let’s talk about Nike’s Manifesto. The rules written by Nike’s founder, Phil Knight, in 1980. 

Other businesses and people can learn from this. When we decide what we believe in and stick to it, we become stronger, even when things get tough. We can handle problems, push our limits, and keep trying, even if the path isn’t always smooth. Having strong principles makes it easier to do the right thing over and over again until it becomes a habit.

The world changes fast, and it does feel like it’s getting harder to keep up. That’s why having strong rules, or principles, can help guide us. Many years ago, Nike wrote down a set of ideas that helped them work harder, stay brave, and win. They believed in always moving forward, caring about results more than doing things perfectly, and keeping their promises. These principles helped everyone at Nike stay focused and get rid of excuses.

These were not just fancy words to hang on a wall. Nike’s principles helped every team member stand strong, stay honest, and never give up. Even when there were problems like too many rules, selfish people, or negative attitudes, their principles kept them safe. Following their rules made them more creative, because they always tried to go beyond what was expected.

Think about how this idea can help you in your work or your life. When you choose your own simple rules to follow, you can bring people together, make good decisions faster, and stay on the right track. Just like Nike, having strong principles can help you face change, work with others, and reach success that feels truly earned.

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