Beat Rocket, Redfin & Zillow With This 2-Step Agent Strategy

The Local Agent's Playbook to Outshine the Portals

Author

Tristan Ahumada
July 20, 2025

In partnership with

Hi ,

With Rocket taking over Redfin—and aiming next at Mr. Cooper—it’s clear the portals are making their move to control the entire real estate journey before the client ever meets an agent. So how do you stay relevant (and win)? Listen Now ▼



In Episode 598: Rocket, Redfin, Zillow? — Here’s the 2-Step Counterpunch Every Local Agent Can Launch Today, I outline the exact strategy I use to keep my name top of mind, first in the feed, and trusted well past closing.

Here’s what we break down:

1. Become the Default Local Brand

  • Post short-form market takes daily

  • Drop weekly YouTube deep-dives

  • Partner with your community

  • Send a value-packed email that lands monthly

2. Own the Entire Client Workflow

  • Offer IDX search, pre-qual links, e-sign offers

  • Provide post-close value with equity tracking, maintenance reminders, and a trusted “legend” directory

With this hyper-local content strategy paired with a concierge-style backend, you’ll look custom-built while the portals look one-size-fits-none.


Want the posting calendar, prompts, and follow-up templates? Grab them free in the Real Estate Prospecting newsletter.

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Many blessings,




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