Do this before Wednesday's workshop (takes 15 minutes)

Hi !

Two days out from our workshop, Wednesday at 10am Pacific / 1pm Eastern.

I want you to walk in ready to go, so I'm going to show you exactly what we're building and how to get a head start before we hop on the call.

We're setting up a Real Estate Marketing project. This is going to be the place where you create all your marketing content,  social media posts, listing descriptions, email campaigns, neighborhood updates, open house promos, all of it. Once it's set up, you won't have to explain your business every time you ask for help. It already knows your market, your style, and what kind of content you need.

Here's how to get yours started before Wednesday.

In ChatGPT:

Open ChatGPT and look for "Projects" on the left side. Click it, then hit "New Project." Name it something like "Real Estate Marketing."

Now you'll see a spot for instructions. This is the important part. Write something like this in your own words:

"I'm a real estate agent in [your city]. My farm area is [neighborhood or zip code]. I mostly work with [first-time buyers, move-up sellers, investors, luxury,  whatever applies to you]. When I write social media posts I keep them casual and personal. When I write listing descriptions I want them to feel high-end but not stuffy. I post on Instagram, Facebook, and LinkedIn."

That's your foundation. Now upload a couple things into the project,  your headshot, your logo, a listing flyer you've used before, a social post you wrote that you really liked, or even just your bio from your website. The more it has to work with, the better everything turns out.

From now on, every time you open a new chat inside that project and say "write me 5 Instagram posts about my new listing on Oak Street," it already knows your market, your voice, and your platforms. You're not starting from zero anymore.

In Claude:

Open Claude, click "Projects," and create one called "Real Estate Marketing." Same idea.

In the instructions box, write the same kind of thing, who you are, where you work, what kind of content you create, how you like it to sound. Be specific. If you hate exclamation points, say that. If you always end your posts with a question to get engagement, mention it. The more you tell it, the less you have to fix later.

Upload the same files, your bio, a sample post, a listing description you liked. Claude reads through everything you upload and uses it as a reference point going forward.

Now here's where Claude has something ChatGPT doesn't. You can add Skills to your project. Think of a skill like a set of instructions for a specific type of work. So instead of just saying "write me a blog post" and hoping for the best, you drop in a skill that tells Claude exactly how you want blog posts written, the structure, the tone, the length, the formatting, everything. It follows that blueprint every single time. We'll walk through how to set these up on the call, but just know they exist and they're a big deal.

Right now most agents open one of these tools, type something, get a generic response, tweak it for 20 minutes, and wonder why it doesn't sound like them. That's because the tool doesn't know anything about you. It's guessing.

When you set up a project, you stop guessing. You tell it who you are once, and from that point on, everything it creates is already in your voice, for your market, in the format you actually use. The difference is night and day.

Get this set up before Wednesday and you'll be able to jump straight into the advanced stuff with me on the call. And if you hit a wall or something doesn't make sense, just bring it to the workshop. That's exactly what it's for.

Not part of the coaching yet? It's $25 a month.

See you Wednesday at 10am Pacific/1pm Eastern.

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