Five touches in 25 minutes

Hi ,

The reason online leads don’t work for most is mainly because agents don’t reach out at all, and the ones that do don’t do it enough. Here’s my secret that has helped me close over $500 Million in Volume over the last few years. 

When you get an incoming lead from any online lead source like META or Google, the best thing you can do is talk to them while they’re curious, this means making sure you connect with them as soon as they come through your system. It’s not about converting them to make them a client fast, it’s about getting a better understanding of what they are curious about and establishing a first point of contact and nurturing the customer until they are ready. You have to be ok with them not buying or selling, because most that come through will end up “just looking”. Check the plan here.

Here is the fastest route to a real conversation:

1. Call within 60 seconds. (It’s all about talking to them while they are curious)

2. Call again. Most people ignore unknown numbers on the first dial.

3. Text: “Hey [Lead First Name], just left a quick voicemail about your home search. Are you only looking for a house or are you open to a townhome too?

4. Email with the subject “Just tried to reach you” and use what you texted as the body of the email. 

5. Nudge text two hours later: “Let me know...”
   

We’ve seen that our Agents who follow this exact rhythm contact about 50% more online leads in our tests. Copy it, tweak it, and watch what happens. We’ve even made a flowchart for you below so you can save it and use it.  

On that note, we have just launched something we are calling “Conversations”. They are custom built META Ads that help bring in leads through custom ads our team builds for you. These are not the old ads you’re used to, they are hand crafted to deliver higher quality results, but remember if you aren’t prepared to call them and nurture them this won’t work for you. Check us out here or just email me back if you are interested.

Keep moving,