Here are THE key components to growth for your team and brokerage.

Dear reader,

Let me take you on a great talk I just had with a Brokerage/Team I’m coaching.

This Brokerage/Team of about 30ish agents has been around for a few years and they’ve been a little slow at growth the last few months and their biggest fear is being left behind when it comes to innovation and attracting the right agents. Which is a very valid concern. Their main source of business comes from two things: Online Leads and Referrals.

They realize that only about 25% of their agents produce most of the income so they need help making the other agents more productive and also attracting amazing talent. Heres what I broke down as the 6 things we need to work on.

1.Leadership - people are always looking to follow someone they can trust and someone that remains constant. They want to make sure that the person or a group of people they’re following are always innovating and protecting their best interest. We have to inspire people to do better, this is why we have to continually focus on becoming a better leader. (Continually be learning through books, masterminds, podcasts, etc..)

2.Technology - it’s not just about having the right CRM, it’s about knowing how to use it so you have all the automation and systems in place. The agents need to know what to do with the technology they have. They need to be aware of it and they need to understand how it helps them grow their business. The technology needs to make their life easier not harder. (Followupboss, Artificial Intelligence, RedX, Lofty, RevlUp, etc...)

3.Marketing - when you think of marketing think of social media. Four out of the five most visited websites in the world or social media. Make it about connecting with their sphere and social media friends, have them use LCM daily and then think of posting. Agents don’t always have time to work on this so be the solution for that. Give them the content to post or have a team that posts for them. It’s not just about creating Newsletter, flyers and promotional materials it’s about creating the actual content that’s going to go out. The more that the other agents see the success your agents are having the more it it will attract top talent. (Suggested hiring a Social Media coaching company like Drunk On Social or a Social Media Manager that can take on the content creation for them and I also suggested that they use my Social Media Calendar)

4.Coaching - training, education, and accountability is the key to consistent growth. You have to provide key education so that the agents can grow with the team and adapt to the consistently changing real estate world. This is the reason I created The Visionaries. Check out the discounted price this week only. 

5.Staff - Whether it’s a transaction coordinator or someone that helps as an admin, the point is that the agent needs help. Let’s identify the pain points and see if you need to bring in an inside sales agent or someone that’s on the concierge level that helps them with their past clients and sphere. (Suggested Power ISA)

6.Opportunities - when it comes down to it most agents want a team or a brokerage to provide leads. I would suggest that you do this through Google pay per click at a high-level and focus on the niche areas that you cover. Make sure that every agent on the team has a Google my business page that’s fully working along with a website that can help their search engine optimization. Some thing like what Lofty has for brokers or teams. (Suggested Lofty and Ylopo)

I’m here to guide you through your next growth phase. Our introductory offer of $899 per month is a pathway to elevating your financial acumen, a considerable saving from our standard rate of $1,500.

Joining The Visionaries means embracing a journey of growth, where the goal is to make you a more complete and fulfilling business. Are you ready to transform your financial perspective and achieve new heights in your business? Check us out here! 

Warm regards,