The 10 Laws of Follow-Up—Convert Leads with Confidence

Hi Brilliant!

Do you feel like your leads are going cold, and you don’t know how to reignite their interest? The primary problem is not having a systemized approach to follow-up that builds trust without being pushy.

What you’re probably feeling: Unsure how often to reach out and worried about losing leads because your follow-up feels transactional rather than relationship-based.

The question on your mind: “How do I follow up without sounding salesy or desperate?”

Here’s how you can do it, based on my 10 Laws of Follow-Up:

1. Start with how you want them to feel: Follow up with empathy, not pressure. Ask yourself, “How can I show them I care about their needs?”
   Example:
   “I understand how stressful this process can be. Let me know how I can support you at this stage.”

2. Be relentlessly human: Make your interactions personal. Ask questions like, “What’s been the hardest part of your search so far?” This shows you care beyond the sale.

3. End every conversation with value: Always leave something useful for them.
   Example: “I’ll send you a few properties in your price range—let me know which ones stand out to you.”

For $99/month, you’ll get access to my full 10 Laws of Follow-Up and learn how to implement them to convert more leads.

Let’s close those deals,

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