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The Simple Formula to Turn Scrolls Into Clients
R-E-P: The Video Formula That Converts Viewers into Closings
Tristan Ahumada
July 22, 2025
Hi ,
Ever feel like your real estate videos are getting scrolled past before they even land? You’re not alone—and the fix is simpler than you think. Listen Now ▼
In Episode 600: Stop the Scroll: Turn Pain Points into Closings with the R-E-P Formula, I break down the exact content structure I use to grab attention, build trust, and drive action—no matter the platform.
Here’s how the R-E-P formula works:
R – Recognize the pain your audience feels right now
E – Emphasize and tease the relief you’ll walk them toward
P – Provide the first actionable win to position yourself as the trusted guide
Whether you're posting to YouTube Shorts, Instagram Reels, TikTok, or teaching a full buyer seminar, this simple formula helps you hook the viewer, solve a real problem, and keep them coming back for more.
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Many blessings,
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