Tristan’s 7+1: What I'm reading, watching, listening to, etc...

Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago: “If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.”

The message ties in perfectly with the video I mentioned below. It should get you thinking about your brand more and what you stand for.

Let’s go!

What I’m Excited About

Supercharge Your Social Media Presence: released this only on kindle last week so it’s affordable for everyone and I made it 99 cents and it packs a punch. In this comprehensive guide, real estate experts share their insider secrets and proven strategies for transforming your social media platforms into dynamic marketing machines. It’s hit #1 on a lot of charts already so if you get a chance please pick it up.

Book I’m Reading:

Going Infinite. This is a super interesting book. It’s not for everyone, but it does dive into the world of Sam Bankman-Fried, who was the overnight Bitcoin billionaire. It’s a thoughtful jump into the world and mind of Sam and how this empire was all built and then destroyed. Truly fascinating journey.

What I’m Watching:

Steve Jobs. This is an old video of Steve Jobs talking to Apple. This is when he came back to take over the helm at Apple. He talks about core values and marketing. This video is powerful and I’ve watched it over and over the past few days and shared it with our leadership team as well.

What I’m Listening To:

Control Your Heart Conquer Your Stress. Internationally renowned health and performance psychologist Dr. Leah Lagos discusses the concept of Heart Rate Variability (HRV) and how you can improve your mental and physical health by using signals from your body to gain control over stress. She’s also joined on this episode by Head Coach of Boston Celtics, Joe Mazzulla, who has worked with Dr. Lagos on HRV training. He discusses how he uses techniques taught by Dr. Lagos to help him manage his HRV and lower stress levels during his first season as an NBA head coach in 2022.

What I Just Bought:

Handheld Lightwand. If you’re looking to add some lighting to your background, some colored lighting specifically, then this is a quick solution. It’s portable and you can place them in your background to add some color to your youtube videos.

Article I’m Reading:

Can you tell how to come across on Zoom?  If you want to make a good impression and gauge what a colleague actually thinks of you, should you meet in-person or over videoconference? This is the question the authors explored in their research. The answer largely depends on whether you’re feeling anxious about the social interaction. Most of us — even the most socially confident — have moments when we feel a bit more socially anxious than usual. In those cases, setting a meeting on Zoom might level out the playing field, allowing you to be as aware of your impression as someone who is feeling more secure. In brief, Zoom might give everyone an equal opportunity to adequately manage the impression they want to convey, which has important implications for both team leaders and their employees.

What Tech I’m Testing Out:

Munch Ai. This is been super cool to test out. It’s not 100%, but everytime I test out these video editing companies they keep getting better and better.

What I’m Working On:

Real Estate Prospecting Options. A few months ago i outlined all the different ways that you can prospect as a real estate agent and I know some of you missed it. If you want it please text me and I’ll send it to you, just send me a quick text: 310-356-3715.

Thank you for reading A Brilliant Tribe.