Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago: “If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like.
There's a story that I heard about a potter... There was once a pottery teacher called Brian. One month later, he decided to split his class into two groups.
"While we cannot change our past, we can start today to shape a better tomorrow." - Unknown
STRATEGIC NETWORKING AND AUTHENTIC MARKETING WITH BRIAN PATACCA
THE ART OF EFFECTIVE COMMUNICATION WITH MATT ABRAHAMS